Victor Simonelli’s
name is synonymous with the cutting edge of the Dance
Music scene. Simonelli is one of the New York’s
finest and most prolific DJ’s. He was also one
of the early pioneers of the unique NYC underground
dance music movement that has now become a phenomenon
it its own right and religiously followed by the clubbing
faithful the world over. A producer/re-mixer, song writer,
record label owner, and highly sought after DJ, are
just four facets of this multi-talented young man. His
discography of production, writing. mixing and editing
credits reads like a “Who’s Who!”
Victor’s love for music began as a youngster
growing up in Brooklyn, New York. At a young age he
was intrigued by his father’s huge record collection
of jazz, blues,electronic,disco,new age,rock,soul,classical,new
wave,ethnic, and world music. His parents could see
he was talented at an early age and encouraged him to
listen to all kinds of music. With this encouragement,
and guidance of his parents, Victor took lessons in
piano, drums, guitar and bass, as well as voice lessons.
But something was missing.I liked trying all of the
instruments, but nothing really grabbed me.By the age
of 11, he began tuning into NY’s Radio Mix Shows
on WBLS, WKTU and WXLO, (which later became WRKS,98.7
Kiss fm) and this is where he discovered the Art of
mixing. “When I started spinning - I just simply
got lost in the music,” Victor said.
Victor’s career as a DJ started at a tender
age , assisting his father. In 1979 Victor played one
of his first parties with his Dad. It was a party which
his Dad organized at Dance Hall (which became a seasonal
event in the years that followed). In Autumn of 1982
with his Father, he entered a Tommy Boy Records Master
Mix contest via Mail, (promoted via Tommy Boy Rec and
Dance Music Report Magazine) , sending A master Mix
which Victor and His Dad had done (of Tommy Boy Rec’s
Tracks). The winners of the Contest (who’s mix
was featured on Tommy Boy Triple Album) turned out to
be Tommy Musto, Tommy Sozzi , and Ralphie D (who Victor
did not know at the time), though who were also Brooklynites.
Within a year Victor started spinning at mobile parties
on his own. It was here that he learn his craft and
began to develop and fine-tune his ear for music noticing
what tracks to play and which ones had the greatest
effect on the crowd while he was spinning. His Mother
heard had a friend with a small club that was closing
it’s doors, and bought Victor their whole Record
Collection before closing. By the end of High School
Victor could not help But notice that , something was
not right, “I wanted to not only mix the music,”
Victor explained, “but I wanted to create the
whole production”.
Attending and graduating from the ’Centre For
Media Arts’ was the first step in that direction.
In 1987 after just about a year of trying to get an
entry level position, Victor was hired for the job at
Shakedown Studios, owned by the legendary producer,
Arthur Baker - a breeding ground to the likes of David
Cole (Who taught Victor how to determine the difference
btween a succesful hook , and a not so memorable hook),
Robert Clivilles (who advised Victor on getting good
sound techniques) ,Danny Krivit, Benji Candalario, Albert
Cabrera, Junior Vasquez (who gave victor many editing
tips), and Bobby Konders (who learned to edit from Victor
and who showed Victor Radio from the inside) , to mention
but a few. Victor started his internship at the studio,
and it was not long before his unique talent was discovered
and he was given the opportunity to produce, mix and
edit a wide range of projects for artists including:
David Bowie, Will Downing, Talking Heads, Quincy Jones,
Deborah Harry, Sinead O’Connor and Al Jarreau.
During this time , Victor practically lived at Shakedown
sound , in room with Tapes from Rick Rubin to Diana
Ross , from Paul Simpson to Rolling Stones , from Afika
Baambata to Hall and Oates. In late 1988, Victor merged
with Lenny Dee to form the Brooklyn Funk Essentials,
a remix/production team that worked on projects for
Pajama Party, Denise Lopez, Arthur Baker , Robert Owens
, New Order. Lenny had arrived at Shakedown after working
for Nile Rodgers (lead member of Chic),Skyline studio,
as an intern. It was at this time that Victor completed
one of his first productions on Criminal Records. His
productions for Criminal, Vendetta (run By Larry Yazgar
, who assisted Victor in Learning the importance of
a 7” version) and other labels such as Fourth
Floor and Nu Groove began to get him noticed. It was
not long before a line of labels across New York were
beating a path to Victor’s door such as Strictly
Rhythm, Eightball and Maxi to mention but a few.He began
to collaborate on Projects with other Producers as well
, such as Danny Krivit , Satoshie Tomie , to mention
but a few and Simultaneously he signed a management
deal with 23 West and went on to join a roster that
boasted Masters At Work and C&C Music Factory. He
then moved over to Def Mix and was joined by Frankie
Knuckles and Dave Morales (Who’s initials , DM
, are the basis of Def Mix) and continued to work with
Nu Groove and Fourth Floor.
1989-1991 saw Simonelli involved in many high profile
projects, notably, composing Sybil’s single, “Oh
How I Love You” (Next Plateau/London), arranging
and editing James Brown’s album, “Love Overdue”
(Scotti Bros) as well as BeBe and CeCe Winans single
featuring Mavis Staples, entitled, “I’ll
Take You There” (Capital). Victor was also on
the production and mixing team for the Quincy Jones
single, “I’ll be Good To You” (Qwest)
featuring Chaka Khan and the legendary Ray Charles.
Yvonne Turner , and Boyd Jarvis called on Victors talents
on projects they were working, including Gwen Guthrie
and Hamilton Bohannon. Brian Chin ex Billboard columnist
, introduced Victor to Hamilton Bohannon , and Bohannon
invited Victor to his home , where he explained to Victor
the importance of Confidence in Self in connection with
success. When Danny Tenaglia moved back to NY during
this time , (after spending most of the eighties living
in Florida) , he saught Victors advise on one of his
first Productions , playing demo for Victor before anyone
else. Upon listening , it was clear for Victors ears
what label it would work with. After Victor put his
Edit/Arrangement touch to it , at the new Shakedown
studio what became “The Harmonica Track”
was ready , and then released on Arthur Bakers Minimal
Records (which in later years was to be licensed onto
Maxi ,and also be contained on Dave Mancusos Loft Compilation
Box Set). Nile Rogers (Of Chic) and Victor met during
this time , and Nile told Victor the importance of remembering
Dreams (Reinforcing lesson Victors Mother taught him
earlier in life) , and How many of the Chic tunes that
he wrote were dreamt , having his guitar in his room
with him , he would awake and put them down as they
came.
By 1992 Victor began receiving calls to DJ at clubs
from countries as far away as Japan , thanks to Victors
engineer of the time , Gomi. It was also at this time
that two of Victor’s tracks, “Feel So Right”
by Solution and “I Want you To Know” by
Groove Committee went on to become a significant piece
of the ‘Simonelli Sound’.Todd Terry , approached
Victor to commend , him on his works , and to license
Production from him. Todd told Victor , “When
you got a sound thats working , just keep on with it”.
1993 saw Victor working on “In The .Closet”
by Michael Jackson, featuring The Mystery Girl, Madonna
(their only ever duet). At this point he began pumping
out productions steadily,such as the blinding, “It’s
So Good” by Creative Force , which then new to
the business Mathius Heilbronn Engineered. The unforgettable
, “I Know A Place” by Sound Of One , which
Roger Sanchez released on his first Label at the time
, and the classic “Dirty Games” on Nu Groove
(USA) and Vinyl Solution (UK). Street Players Vol 1
EP was also made this year , which went onto inspire
the making of Kenny Dopes “The Bomb” (which
was created a couple of years later by Kenny). Deep
Dish had not yet formed but both Sharam and Dubfire
approached Victor and asked his advise on making tracks
, equing , mixing , etc.Shortly thereafter they formed
Yoshi Toshi Records and began Producing themselves.
During this year Victor made his first of many trips
to England,and helped set up Suburban Records with Tommy
Musto who also owned Fourth Floor Records at the time.
1994 Victor worked on a variety of re-mixes for many
artists including T-Connection , Jon Secada , Sabrina
Pope , Red-Light , Michael Proctor , Connie Harvey ,
Take That , Martha Wash, and Fonda Rae as well as having
written, produced and mixed songs for various underground
dance music artists on Sub-Urban, Vinyl Solution UK,
Eight Ball,Centre Stage Records,and many other independent
labels around the world.This year saw Simonelli making
his first trips to Italy, Germany, San Francisco, L.A.,
Australia, Switzerland, Portugal, Ibiza, and France,
which this in turn opened the flood gates and calls
for him to DJ. Boy George connected with Victor , complementing
him on his works , and asked to be informed of all of
Victors Releases. Kerri Chandler early on in his production
years , borrowed victors talents on his Ionosphere EP
All Join Hands track this year. In late ’94, Victor
met up with Barry Koven and Vincent Dimino to form BASSLINE
Records and BIG BIG TRAX. Most notable releases on the
label have been New York’s Finest’s, anthemic,
“Do You Feel Me”, Connie Harvey’s
gospel inspired, “Thank You Lord”, Urban
Blues Project’s unforgettable, “Deliver
Me”, Colonel Abrhams classi., “Not Gonna
Let”, and Mone’s soulful, “Better
Way” and “Never Gonna Be The Same”.
It was also during this time that he launched his own
production company, V.J.S. Productions, Inc., where
he nurtured the likes of (and in some cases actually
discovered and introduced to the business) , DJ Angel
Morales (aka Angel Moraes), Jazz ‘N’ Groove,
(Brian Tappert - Roy Grant), Urban Blues Project, (Marc
Pomeroy), Federal Hill ,Harlem Hustlers, and Jay Jay
(Hernandez) and Julius Papp to name a few.It was also
at this time that John Ciafone and Lem Springsteen approached
Victor for guidance and advise on business and Music
Making , which after several conversations then lead
to creation of Mood to Swing.
1995-1996 saw Victor signing a record deal with MCA
Records for a compilation series entitled, Sound of
Simonelli. His DJ Gigs had reached the point of another
weekend, another country. Due to so much European work,
Victor decided to expand his corporation and set up
VJS Productions, Inc. Europe.In NY, amongst his many
mixes/productions in the works Vocalist Michelle Weeks
feautured on her first fully credited release , Groove
Trend ft. Michelle Weeks - Don’t Stop was mixed
by Victor and Tommy, introducing and launching Michelle
Weeks onto the scene. By late 1996 VIctor was putting
the final touches on the European extension of his company
in Rome.
1997 saw Victor broaden his business by setting up
a Recording Studio in Rome. In addition he began his
own Record Label called West Side Records which had
three releases as of October ‘97. As well as cultivating
new talent such as Kings of Tomorrow/Sandy Rivera (whos
first Remix ever , was for Victor) , Johan S. and Soul
Creation, (Jose Burgos, and Duece Martinez), (On West
Side’s first and second releases) as well as his
own productions on the label.DJ Sneak just beginning
for the most part , utilized Victor talents on his Polyester
vol 2 Ep on track , Come Together , released on Henry
Street Records this year.AM-PM Records new to the scene
, started to call on much of the Talent that Victor
assisted in bringing forward , and based theirselves
initially on this sound for the most part.After a Few
Years of Productions/Mixes Created and Released for
Bassline Records / Big Big Trax with Victors assistance
, Mark Pomeroy and Brian Tappert branched out around
this time to form their own label , Soulfuric Records.
1998 Victor spent much if his time in the studio, continuing
to focus on new songs, productions and mixes. January
of ‘98 saw West Side Records arranging a distribution
deal with Northcott Productions, Ltd. who also distributed
for Soulfuric, Basement Boys, Suburban Records, 4°
Floor and Yoruba Records. Victor was also approached
by Couleur3 Radio of Switzerland and asked to become
part of a new House Music Radio/Internet Program called
Groove Lift. Broadcast Throughtout all of Switzerland,
Eastern France, Southern Germany, Northern Italy, and
Western Austria on Couleur 3 Radio, and from their website
on line, as well as satellite.
1999 Groove lift, now about a year old, Began to take
form. Mr. Mike (of Switzerland, and the Host of the
Program.) along with Charles Schillings (Paris) Djamin
and Victor were now residents, rotating monthly and
bringing the world the best of the worlds cutting edge
Dance Music. Each Program Broadcast live from Select
Clubs in Switzerland and by mid 1999 had millions of
listeners and followers. WestSide Records continued
it’s growth as well by releasing Latin Impressions
1 & 2, containing the famed, “Bateria”,
Laura Alford’s “Hold on To Your Good Thang”
mixed by the up and corning Pound Boys. “How Many
Tears” featuring poetry by New York’s Liquid
Sound Lounges, Jeanie Hopper, Containing Victor’s
own, “Soft and Sweet” on the B Side, and
“Take Me” by Roberta Gilliam, written with
Satoshie Tomie and Remixed by E. Smoove.It was also
this year that Eddie Amador released “House Music
, (A Spiritual Thing , A Body Thing , A Soul Thing)”
, which based itself over and around base track of Victors
“Feels So Right”.
2000 Victor began the Millennium in a big way by forming
his European Label, Stellar Records and signing a distribution
deal with Level One Distribution (owned by Joe T Vannelli
at the time) , based in Milan. With an initial release
schedule including singles by Mr. Mike, Connie Harvey,
Robert Owens, DJ Ray Roc, Davidson Ospina, and the cultivation
of many new talents, such as Junia Ovadose , Sergio
Matina , and Vincenzo Sortino The new century looks
“Stellar”.
In 2001 Victor mixed the Groovelift Vol 3 compilation
for DJ Beat Records.Amongst many remixes done,some highlights
of the year we’re “ I Wanna Rock You”
by Giorgio Morodor and “Dance Little Dreamer”
by Kym Mazelle. Victor spent some time in the studio
on Productions as well,of which included “If Ever
You’re Lonely” by Joi Cardwell on Stellar.The
end of the year brought administration and staff change
to Couleur 3, which closed the Groove Lift chapter.It
was also this year that “Salsoul Nugget”
(Produced by Ricky Morrison) was released , which in
few words , was simply a re work of Victors “I
Know A Place”.Label Defected (where AM-PM Rec
left off) starting to pick up release schedule and utilized
much of talent that Victor assisted in introducing to
the scene including Jay Jay , Jazz and Groove , Angel
Moraes , John Julius Knight , Julius Papp , Sandy Rivera
, and many others , all of whom did (in most cases many
of) their first releases in collaboration with Victor.
2002 Now working with numerous distributors around the
world,this year Saw the first collaboration between
Victor and Keith Thompson on “Living On The Frontline“
by Keith Thompson (Produced,Mixed,and Arranged by Victor),
released on Westside, and licensed onto South Africa,
and France.Originally recorded by Eddie Grant in 1982,Keith,Victor
and Victors Dad, James, lyrically updated it for the
times,and Victor and Keith then spent much time with
it,in the studio in Italy, Trinidad, the U.K, and NY.With
the popularity of internet on the rise,the idea of WWW.VJSPRODUCTIONSINC.COM,
came about.In the summer of 2002,initial designing began,and
continued untill mid 2003.
Victor has spent his entire lifetime committed and
devoted to music, making his own inimitable contribution
in DJ’ing, production, mixing and song-writing.
It is his unique sound of uplifting and spiritual music
that has propelled him to the forefront of the Dance
scene, and acknowledged him with the credit of being
one of its leading exponents.
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